Working Women Wednesday: Megan Robinson

Working Women Wednesday is a weekly highlight of the hard-working women within the Girl Gang. This week’s feature is Megan Robinson, Owner of Blossom Cleveland.

Megan Robinson with her daughter, Blossom, who inspired her store!

Megan Robinson with her daughter, Blossom, who inspired her store!

Your Local Girl Gang: Tell us about Blossom Cleveland. What is your mission statement? When did you launch your business?

Megan Robinson: We launched Blossom in March of 2018 and just opened up our first storefront in Lakewood in January. Our entire mission is happiness. Flowers make people happy. Doing something small (like gifting flowers to a friend or treating yourself) can have a positive effect on your mental health in a huge way.

YLGG: When and how did the idea for Blossom come to you?

MR: I was working in real estate and I was completely aching to release the creative side of me. I wanted to do something that brought me, and residually others, joy. I remembered the sense of peace I had when I did my own wedding flowers (I don’t recommend that, by the way, haha) and just jumped in head first. Our daughter’s name is Blossom so, obviously, we named the biz after her.

YLGG: Growing up, what was your dream job?

MR: It’s kinda funny because I do work what was my “dream job” as a kid. I always imagined myself as this powerhouse of a woman wearing a suit to work and making important decisions and I worked super hard and overcame so so SO much to be at the place I am now. I don’t talk about it often because for a while, I was afraid that people wouldn’t think I was good at one craft or the other if I was doing a lot, but I am the Property Manager at a large office building downtown and I also actively sell residential real estate. Anyway, once I reached this point, I realized that I hate dressing up for work, haha!

YLGG: What characteristic do you most admire in other entrepreneurial women?

MR: I love when women compliment and build one another up and really really mean it. There’s nothing like meeting another entrepreneur who is absolutely killing it and instead of making you feel insecure or whatever, she is encouraging and down to earth.

YLGG: What piece of advice you would give to women starting their own businesses?

MR: Just do it. You will NEVER have enough time, or money, and someone is always going to doubt  you. Do YOU know you can do it? Good- now go do it.

YLGG: What do you like most about your workspace?

MR: Everything. Seriously, I had a vision in my head of a great place to meet up with friends, hang out, take photos for your IG feed, and build yourself something beautiful and I’m really proud of how it came together. I didn’t hire an architect or designer to do it; I wrote down my ideas on post it notes, called my husband and mom and grandparents to come help me and we roughed it out.

YLGG: What is something you could not go a day without?

MR: Prayer. It’s so easy to be anxious in a world of social media and finances and high highs and low lows but, for me, nothing is ever that serious because I serve a bigger purpose.

BE SURE TO CHECK BACK EVERY WEDNESDAY FOR A NEW #WORKINGWOMENWEDNESDAY HIGHLIGHT TO LEARN MORE ABOUT THE BUSINESSES WHO MAKE UP THE GIRL GANG AND THEIR HARD-WORKING OWNERS.









Working Women Wednesday: Danielle Hayden & Lindsay Darby

Working Women Wednesday is a bi-weekly highlight of the hard-working and wonderful women within the Girl Gang. This week’s feature are the Founders of Kickstart Accounting, Inc.

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Your Local Girl Gang: Tell us about Kickstart Accounting. What is your mission statement? When did you launch your business?

Danielle Hayden: We launched our business four and a half years ago. Kickstart Accounting Inc. helps women feel empowered by providing bookkeeping services and financial education so that they can understand and grow their businesses. Our passion is helping women understand their financials so that they can run a successful and profitable business using their finances.

YLGG: What is the best piece of business advice you have received?

DH: Just do it already. Stop planning, stop trying to make everything perfect and just move forward and learn as you go through the process. The key here is to learn from successes and failures and do not get paralyzed by preparation.

YLGG: What characteristic do you most admire in other entrepreneurial women?

DH: Tenacity and support. The women entrepreneurs that I have met over the last four years are some of the most amazing women and I am so thankful for having them on this journey. I have never met a group of people who are so passionate, resilient, motivated and driven with a level of sheer perseverance. As women we face so many challenges and I love the way the women we have met have been able to face those challenges and grow from them.

YLGG: Have any mistakes shaped the way you run your business today?
DH:
All of them! No seriously, I mean all of them. We have learned so much over the last four years. We have grown as a firm and have been dedicated to improving our company everyday as we learn what works and doesn’t work.

We are dedicated to providing our clients with first class service and providing a one of a kind workplace for our staff, but that takes continual growth and change. We are committed to changing the way we provide our service to our clients to ensure that we always providing the highest level of service, which includes optimizing our technology, have an amazing staff and always being humble and kind.

YLGG: What is something you could not go a day without?

DH: Our staff. We cannot be who we are today and everyday without our amazing staff. We have built a team of intelligent and friendly bookkeepers who help support our clients. We recognize that we cannot be who we are without these women and I am beyond grateful for having them in our lives and our business.

Working Women Wednesday: Emily Gielink

Working Women Wednesday is a bi-weekly highlight of the hard-working and wonderful women within the Girl Gang.
This week’s feature is on Girl Gang intern, Emily Gielink.

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Your Local Girl Gang: Tell us about yourself!

Emily Gielink: I am a senior at Bowling Green State University studying journalism with a specialization in public relations and a minor in communication! I’m a Clevelander, born and raised, and I plan to return home after graduating. I am an intern with Girl Gang and also for Simply Tieranie, and in my spare time I work at Qdoba.

YLGG: How long have you been an intern?

EG: I have been with Girl Gang for almost a year now!

YLGG: What is the best piece of advice you have received?

EG: Never tell yourself that you’re going to start later, always start now. Time is always moving full-speed ahead, so there’s no time to wait around for things I want to accomplish!

YLGG: What is your favorite part of working with Girl Gang?

EG: I love being able to connect with all of the powerful women in the area. Just in the year that I’ve been involved I’ve heard so many incredible journeys and struggles these women have endured just to follow their dreams, and they inspire me constantly to work towards my dreams and do what I love. Being able to see them thrive is the best reward I could ask for. Especially Maria, she is the most creative and detailed person I’ve ever had the honor of working with and I love being able to bounce ideas back and forth.

YLGG: What is something you could not go a day without?

EG: My bullet journal! As a busy college student and intern, staying organized is super important so having a creative space to jot everything down really helps me out.

YLGG: Growing up, what was your dream job?

EG: Just like any little girl, I bounced back and forth between things such as professional figure skater, counselor, or an author. Pretty much any time you found me as I kid I was either writing in my journal or nose-deep in a book, so I knew writing had to be part of the equation somehow.

YLGG: If you could have a perfect day in Cleveland, where would you go and what would you do?

EG: I constantly adventure with my dad around Cleveland so I have so many things popping into my head. I would grab breakfast with my dad at Steve’s diner (on Broadview Rd. in Old Brooklyn), then head down to one of the Cleveland signs for pictures. My dad and I would bike down to Edgewater park to ride around the track and walk on the beach. Once we got back to the car, we would go to Brewnuts for a quick snack before heading to West 25th street. We’d look around some cute shops, like Wild Cactus Boutique, Room Service and a few others. We’d eat dinner at Bakersfield CLE, which has the best Mexican food ever, and then get some ice cream at Honey Hut for dessert. :)

YLGG: Name a woman, past or present, who you admire.

EG: My mother. I wouldn’t have my strong-will, honesty, drive, attitude and compassion without her. She’s the strongest woman I’ve ever known and she always encourages me to reach for the stars while somehow still saying grounded. Her encouragement has taken me above and beyond, and I admire how strong and intelligent she has always been.

Working Women Wednesday: Reena Goodwin

Working Women Wednesday is a bi-weekly highlight of the hard-working and wonderful women within the Girl Gang.
This week’s feature focuses on Reena Goodwin, Founder & Director of
FACTEUR PR.

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Your Local Girl Gang : Tell us about your business. What is your mission statement? When did you launch?

Reena Goodwin : FACTEUR PR was founded in 2016 as a boutique studio offering public relations, social media, content marketing, and digital creative services for emerging and established brands and businesses. We work mostly with lifestyle businesses in industries such as beauty, home, health and wellness, music, fashion, food and drink, events, design and more. A majority of our clients are female-owned businesses or brands with women in leadership positions. In addition to our one-on-one work, we also offer instant resources such as content calendar workbooks and templates, as well as in-person and online workshops with more to come in the new year!

YLGG : When and how did the idea for FACTEUR PR come to you?

RG : Owning a business has been something I have considered since I was young as I come from a family of small business owners. But specifically in terms of pursuing FACTEUR PR, the idea came to me about two years before I actually launched. I had been working in in the nonprofit world for years and desired a changed. For a moment, I did think about going to business school before actively starting a business. I’m sure it would have been beneficial, but instead I’ve surrounded myself with really smart people and focused on what I do know – which is a little bit of everything when it comes to marketing and communications. Especially here in Cleveland where our entrepreneurial community has been thriving, I saw an opportunity to serve those in the lifestyle and creative space by offering creative PR and digital marketing services. I launched FACTEUR as a side-hustle and it eventually became my full-time profession.

YLGG : Growing up, what was your dream job?

RG : Starting at 13 years old, I wanted to be a music journalist. It was the same year I attended my first concert and got the Internet at home, so I started an e-zine and a website on my own devoted to music I loved. My major in college was Public Affairs Journalism, and I thought for sure I would graduate, move to New York City, and get a job at a glossy magazine. Well, I did move to New York City after college, but it was a marketing job (at Columbia Records). I followed my dream to work in music, but instead of writing about it, I was promoting it. Still a dream!

YLGG : What piece of advice would you give to women starting their own business?

RG : First and foremost, just do it! But do it right. Create an LLC and apply for an EIN number if applicable,  open a business checking account, develop branding that is representative of your business, craft a contract and get your terms in order, and create a website or some kind of digital presence for your business. All of these steps can seem intimidating, especially if you have a full-time job, but I would really try to commit some time in the evenings and weekends to simply setting up your business. Your first impression is going to be so important, especially in the early days of your business when you are trying to gain trust in addition to revenue. The more you have buttoned-up behind-the-scenes, the more it will show to your clients or customers, and the more time you’ll be able to spend doing what you love.

YLGG : What do you like most about your workspace?

RG : The windows! I have three windows both in my work office and my at-home office. Prior to FACTEUR, I had never had an office with a window. Sure, I’ve worked in some beautiful spaces – from high-rises to museums – but when you spend a good deal of time in front of your computer, I find natural light to be so important. I work better and breathe better being near it.

YLGG : Have any mistakes shaped the way you run your business today?

RG : Yes, not listening to my gut. I started my own business somewhat selfishly if I am being honest. I wanted to serve clients I love, the ones I would consider to be in their target audience group. Early on, I did have one client (not in Cleveland) that approached me, and though I didn’t have a great feeling about our communications, I still signed them. Less than a week into our engagement I had to part ways, which is something I never wanted to do, but I can’t say in hindsight I was surprised, because I had a feeling. I know it sounds cliche, but listening to your gut or intuition or whatever you want to call it is so important. There are always going to be parts of our jobs and life we don’t enjoy, but if you can change it, do it. It will free up your time, resources, and your heart for the things that do bring you joy. The last thing you want to do is end up resenting the career you’ve created.

YLGG : What is something you could not go a day without ?

RG : My family, especially my daughter, Simone. Starting my mornings and ending the day with her are the highest points of my day. I also can’t go without my standing desk. Some days I’m running around or spending a lot of time in my car commuting between home, work, and meetings, so it’s nice to spend the time I need to take in front of my desk standing. Plus, my body just feels better.