Working Women Wednesday is a weekly highlight of the hard-working women within the Girl Gang. This week’s feature is the Owner of AdvisHER, Brittan Leiser.
Your Local Girl Gang: Tell us about your business. What is your mission statement? When did you launch?
Brittan Leiser: AdvisHer was launched in January of 2019. It is the Financial Resource for the Modern Woman. It is designed to serve as an empowering, educational, and less overwhelming way for women to learn about the wonderful world of personal finance. It is our hope that our content, courses, community, and counsel serve as the catalyst women need to feel more confident in joining the conversation so that they, too, can take ownership of their financial health.
We know that talking about your finances can seem overwhelming, confusing, and even boring. The good news? We get it. We know women are unique, and we believe they deserve a different approach to thinking about and managing their financial lives. We offer financial consulting packages, financial planning, and investment services consistent with our approach that women deserve more, and should understand their options.
YLGG: When and how did the idea for your business come to you?
BL: I launched AdvisHer in January 2019 after realizing that so many of my female clients had similar concerns and questions about their finances. These women all were smart, accomplished, and successful in their own ways, but felt completely intimidated when discussing anything relating to finance. I knew there had to be a better way to address this community in a way that better spoke to them.
YLGG: Growing up, what was your dream job?
BL: As a kid, I always loved to write and also really enjoyed sports. In fact, at a young age, I entered my dad’s workplace March Madness pool and came in second out of 50 entries. I was raised to love all Cleveland sports teams and also dutifully supported the Notre Dame Fighting Irish. Throughout grade school and high school, I dreamt of being a sports writer or sports broadcaster. I studied the works of strong journalists and even got into Northwestern’s Medill School of Journalism! However, perhaps stronger than my love of writing was my love and passion for the University of Notre Dame. Attending the school was a lifelong dream, so when I received my acceptance letter, I abandoned all thoughts of journalism school and decided to trust the path I was on and see where that would lead me.
YLGG: What is the best piece of business advice you have received?
BL: I know this isn’t your stereotypical business advice, but I’ve always, always taken to heart this quote by Maya Angelou:
I feel that regardless of what industry you’re in, this sentiment really holds. In today’s day and age where everyone is so busy and always moving on to the next thing, doing business can feel so impersonal. I believe that now, more than potentially ever, it’s so important to build lasting relationships and bring the personal element back into the business dynamic.
In the financial industry especially, establishing a strong working relationship with our clients that is based on trust, transparency, and integrity is so important. Ultimately, I’ve found that clients don’t care much about what we have to say unless they know how much we care. I strive daily to demonstrate our passion and commitment to our clients so that they feel they’re important and that they matter.
YLGG: What characteristic do you most admire in other entrepreneurial women?
BL: I admire resiliency. The life of an entrepreneur is a busy, crazy, and demanding one, but it is very worth it. I have always admired women with incredible drive and work ethic, and those two characteristics are critical to success as an entrepreneur. However, most importantly, I admire the ability to try, learn from mistakes, and never give up.
YLGG: What piece of advice you would give to women starting their own businesses?
BL: As an entrepreneur, you have to be your own best cheerleader. There are times when you might be the only one who believes in the true nature of your idea and what you’re doing. You have to believe in yourself and know yourself well enough to ignore the distractions and do whatever it takes to turn your dreams into a reality.
YLGG: What is something you could not go a day without?
BL: I’m fortunate to start nearly all of my mornings with a little dance party with my 15-month old son. He’s an early riser and generally serves as my alarm clock. He loves to jump around and dance so, typically, after I’ve removed him from his crib and change him out of his pajamas, we throw on some music and jump around. He honestly loves this, and I can’t think of a better way to start my day….except, maybe, to include a hot cup of coffee too because #momlife.
YLGG: Name a woman, past or present, who you admire.
BL: I really and truly would love to have lunch with Eleanor Roosevelt. I just think she was a lovely lady: so smart, passionate about her beliefs, and committed to making this world a better place. She was well-respected, and for good reason. Perhaps my favorite quote of hers is that “No one can make you feel inferior without your consent.” I really love this idea that while we cannot always control what others think of us or say, we can control how they make us feel, and that we are the true decision makers of our lives.
COME BACK EVERY WEDNESDAY FOR A NEW #WORKINGWOMENWEDNESDAY HIGHLIGHT TO LEARN MORE ABOUT THE BUSINESSES WHO MAKE UP THE GIRL GANG AND THEIR HARD-WORKING OWNERS.