Working Women Wednesday is a weekly highlight of the hard-working women within the Girl Gang. This week’s feature is the Owner of Free Period Press, Lora DiFranco.
Owner of Free Period Press
Your Local Girl Gang (YLGG): Tell us about your business. What is your mission statement? When did you launch?
Lora DiFranco (LD): Free Period Press makes nice paper things for a thoughtful and creative life. In a world full of technology designed to steal your attention, we create tools to help you slow down, take care of yourself, and focus on what’s most important to you. Our most popular products are our Habit Calendar, Self Care Zine, and Schedule Magic Notebook.
We launched in 2013 with a series of adult coloring books and evolved over time to be more focused on grounded productivity.
YLGG: Growing up, what was your dream job?
LD: I don’t think I had one job in mind, but I knew I’d be trying to make the world a better place (as cheesy as that sounds). I remember considering being an artist, teacher, joining the Peace Corps, and becoming a nun!
YLGG: What piece of advice you would give to women starting their own businesses?
LD: I highly recommend creating a support group of other business owners, collaborators, and friends that will hold you accountable, provide advice and feedback, and give you a pep talk when you need it. Don’t be afraid to make it official-- set up a regular time to check in with each other. It can be so easy to get stuck in your own head with business stuff-- but you’re not alone!
YLGG: Have any mistakes shaped the way your run your business today?
LD: Um, YES. For the first four years of running Free Period, I made a ton of money mistakes. I would “reinvest” everything I made into my business, but not in a smart way. The book Profit First really helped me view my business finances similar to my personal finances-- I created guidelines for what to pay myself, what to save for future projects, and what to put aside for operating expenses. I highly recommend that book to anyone starting a business.
YLGG: What is something you could not go a day without?
LD: To-do lists! I feel totally lost at sea without them. I’m trying to be better at enjoying an unstructured day, but… I’m a work-in-progress. :)
YLGG:Name a woman, past or present, who you admire.
LD: I find a lot of inspiration from women like Miranda July and Janelle Monae who don’t try to fit in, but rather totally own what makes them stand out.