Working Women Wednesday is a weekly feature highlighting the hard-working, wonderful women within the Girl Gang. This week’s feature is Sylvie Hart, the owner and personal style coach of Sylvie Hart Style.
Your Local Girl Gang: Tell us about your business. What is your mission statement? When did you launch?
Sylvie Hart: I launched Sylvie Hart Style three years ago, while I was still working full time in a corporate role. As a personal style coach, my mission is to help the modern woman use the power of dressing to boost her confidence and feel her personal best at work + play. I love helping women define their personal style and build a wardrobe that represents who they are from the inside out.
I provide 1:1 styling services which includes personal style development, closet cleanse, outfit creation, and seasonal personal shopping. I also provide group style coaching in STYLE ACCESS, a members-only style community. I’m a firm believer of “dressing for your day” If I can make it a little easier for you to get “dressed for your day” and feel amazing, then I’ve done my job!
YLGG: When and how did the idea for your business come to you?
SH: Funny story...three years ago, I gave my neighbor a bag of clothes to see if she wanted anything before donating to a local charity. She excitedly said she wanted it all and proceeded to tell me how much she struggles with what to wear for work, home, and date nights. She runs out the day before a big presentation to find the “perfect” outfit which ends up being extremely stressful, and she still doesn’t feel great in what she’s wearing. She’s always searching for the perfect shoes that are both stylish and comfortable.
While at her house, I started putting together “new” outfits with the clothes from her closet and suggesting new items to add. I listened to her pain points and quickly realized, I can help her! The next week, she texted me photos of the outfits she wore and the compliments she received. In her words, for the first time, she felt radiant. I knew I was on to something ...I put together a business plan, launched and never turned back!
YLGG: What is the best piece of business advice you have received?
SH: Launch and Learn, Rinse and Repeat. In May, I launched my members-only style community called STYLE ACCESS. At the time, I had a vision but no content. I launched and secured 19 members for the summer session!! I was beyond excited to try something new...group style coaching. The content evolved based on the needs of the group while adapting my 1:1 services in a group setting. Now, we are entering the Fall session with new learnings and a new software system to improve the user experience and better serve the group!
YLGG: What characteristic do you admire in other entrepreneurial women?
SH: A can-do attitude! I always get inspired by women business owners because they focus more on “yes, we can do this” and moving things forward vs focusing on why things can’t be done.
YLGG: What piece of advice you would give to women starting their own businesses?
SH: Know everything about your ideal client by mapping out who your client is and what does he/she like to do, including hobbies. Seek to understand their pain points...be a good listener. Build your products/ services to address their pain points. Be flexible to evolve and change to address the ever changing needs of your client.
YLGG: What do you like most about your workspace?
SH: The flexibility! Before running my own business, I spent 20 years working in a corporate setting, sitting behind a desk. I realize now how much I am influenced by my workspace. As an entrepreneur, I prefer a flexible workspace such as working from a coffee shop one day, kitchen counter the next day, or my home office. I realize I need to mix it up to stay creative and motivated.
YLGG: Have any mistakes shaped the way your run your business today?
SH: Having worked for a company for so long, I was wired to seek approval from my boss before trying something new or getting in line to obtain a budget or resources to bring an idea to life. It took time and some inner work to shift this mindset and trust my gut to launch and learn. My business has evolved so much in the last two years because I am now nimble enough to make quick changes to my business based on client needs. I don’t need approvals from anyone to run my own business and that is a really good feeling!
YLGG: What is something you could not go a day without?
SH: Picking up my kids from school. For too long, I relied on a sitter to pick our kids up and I missed out on all the school news while it was still fresh. Running my own business gives me the flexibility to run my own schedule and balance the things that are most important to me...family.
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